PAX Booth

PAX Booth

PAX booth

PAX booth

PAX booth

PAX booth

Undead Hulk_Battle.jpg

Undead Hulk_Battle.jpg

Visual target

Visual target

Killed it.

Killed it.

Undead _hulk_roar

Undead _hulk_roar

Lichdom Battlemage: Art Director (PC, Xaviant LLC. 2014)

Why bring a sword to a mage fight?

I have a successful career building every kind of asset in the art disciplines. This gives me a rare insight that makes for a stronger director. I am genuinely interested in art, so as an Art Director, I don't sit behind an excel sheet. I use my charisma and hands-on skills to help boost the shipping look of the assets. Here you can see the Undead Hulk boss monster and a visual target for a head sculpture I made myself when time allowed. Its featured in the pre-launch playable level and in a lot of the marketing material as an example of the target visuals the team was shooting for. {Read More}

 

 

● Art Direction, of all aesthetic disciplines.

 

● Project planning, Personnel management, Risk assessmentt, Budget allocation, Negociation between diciplines and

 

with vendors and outsourced partners.

 

● Pipeline development, establishing procedures and techniques to achieve consistent, measurable results.

 

● Schedule creation and enforcement.

 

● Hands­on high resolution and low resolution modeling, UVs, Texturing.

 

● Creation of Marketing material, support for the Community and Publishing Department.

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Thoughts on how to spice white rice.

Flavors from the Art Director

Often times a project will find itself very diligently filling out the bullet points in the schedule. Are folks focusing on the right things for visual impact? A visual comfort zone can be alluring to a project when there's no heart to rally around. Art departments deserve a charismatic leader knowledgeable of the intricacies of each discipline to inspire and jazz them into making remarkable things in record time, scoped and scheduled solidly to avoid crunch. Avoiding notable things, or working too deep in nuance will make a game unremarkable, which is deadly to an IP. Here are some foundations I brought to the culture of the art team to promote extra vibrancy. {Read More}

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© 2013 Arturo Pulecio

Killed it.